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Case Studies
Providing Impact Value in Multiple ways
Neighborhood Lighting and Mulch web design
The client wanted to scale his very small cell phone to cell phone business to his community of users who would not otherwise know of his services. My task: build a website, create a brand and market his services.
Impact Provided:
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Branding, Marketing,
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Online exposure with a chance to scale.
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Gallery for his services.
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Navigation makes it simple for user to book services

Real world experience
September2023-October2023
Lead UX/UI Designer
K&Z Customz
ECommerce store
This client wanted to set up an ecommerce platform to sell her custom craft items. Business starting in 2020, she had allowed her website to lapse and wanted a new one with upgrades.

Impact of Project
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Platform that makes buying crafts from client easier and more efficient
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Ease of use for users equals higher production from client
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easier customization for user leading to less production errors for client
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More options to purchase items
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Bigger reach from email or social media that other users would not have access to.
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Optimized website leading to client's services being found quicker on google
Real World Experience
October 2023-November 2023
Lead UX/UI Designer
A.L.F.R.E.D.A.
30 Day UX Challenge
This was an exercise for students to think critically and to design different. Students were to conceptualize a way to integrate an automated AI system in the home in the same impact as Jarvis from Iron Man.
Impact of Project
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Designing non linear patterns allows one to expand on the possibilities of solving a user problem.
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Most of the solutions were the same you would get by following the process from A to Z, but this way allows for a greater efficiency.
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Learning to gather user research from local sources, which inspires them to dream of the possibilities.
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Creating a user flow involving toggle options leading to design maturity.
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Utilizing social media icons on homepage to increase user engagement.

Design Challenge
October 2023 to November 2023
Lead UX/UI Designer, Researcher, Prototyping, Wireframing.
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